Archive for March, 2010
Uggs for Outdoor Users
24 Mar
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Dunlop Volley make these sweet ugg boots , designed with a slip resistant sole which makes them excellent for outdoor use. I know this because I just looked them up on the internet. But I only know they exist because I’m in Marrawah, where Dunlop Volley Uggs can be seen on the feet of many locals. When Reebok EasyTone Trainers Launch in UK
18 Mar
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March signals the start of spring, and for Reebok the start of their expensive television advertising campaign aimed at bringing their new Reebok EasyTone trainers into the homes of millions of British viewers. Footwear suppliers such as FitnesFootwear.com are expecting a huge new fitness sensation for 2010. Reebok Finally On The Rebound
13 Mar
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When adidas bought Reebok for $3.8 billion in 2005, it was thought that the merger would allow adidas to challenge Nike. It didn't happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but didn’t really have any proprietary assets.
Four and half years later, the key -– adidas has discovered –- is to grow market share by developing new, innovative products.
In today's fourth quarter release, adidas said that Reebok sales in North America were up positively (4 percent) for the first time since the acquisition. The Wolverine of Soccer Shoes
05 Mar
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The cleats can actually extend in response to soggy ground conditions. Here's how they work.
At a big, blow-out event in London last week, Nike unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial Superfly Vapor II football boot (or "soccer shoe," to Americans). Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction technology," which allows the pegs of the cleats to actively adjust to turf conditions. Say what? How's that happen? Zoom MVP Trash Talk
02 Mar
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Waste not, want this. The shoe of choice for FC cover dude, two-time league MVP and eco-aware entrepreneur Steve Nash, the Trash Talk is made of scrap materials from its manufacturing process. It’s part of Nike’s Considered Design, which focuses on developing sustainable practices, such as low-toxin rubber. Nike shares these solutions with other companies through GreenXchange, a new open-source Web marketplace it co-founded with Best Buy, Yahoo, and others. 
