Archive for the ‘Sports Brands’ Category
The Wolverine of Soccer Shoes
05 Mar
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The cleats can actually extend in response to soggy ground conditions. Here's how they work.
At a big, blow-out event in London last week, Nike unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial Superfly Vapor II football boot (or "soccer shoe," to Americans). Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction technology," which allows the pegs of the cleats to actively adjust to turf conditions. Say what? How's that happen? Zoom MVP Trash Talk
02 Mar
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Waste not, want this. The shoe of choice for FC cover dude, two-time league MVP and eco-aware entrepreneur Steve Nash, the Trash Talk is made of scrap materials from its manufacturing process. It’s part of Nike’s Considered Design, which focuses on developing sustainable practices, such as low-toxin rubber. Nike shares these solutions with other companies through GreenXchange, a new open-source Web marketplace it co-founded with Best Buy, Yahoo, and others. The Best, Green Running Shoes
23 Feb
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People tend to view running as a "green" sport because it is light on equipment and doesn't usually require the use of a car to get you somewhere. It's true that running has a lot going for it, however, the apparel that runners use can take a very big toll on the environment. According to a 2008 study by Runner's World, the average runner goes through three pairs of shoes each year, which translates to 430 lbs of CO2 used in manufacturing and shipping. What's worse is that the materials used in running shoes can take up to a thousand ... Running Gets Fierce with New Balance Fierce Trax
09 Feb
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The weather may be cold, but that doesn't mean you can't look hot when you workout! These cheetah-inspired NB Fierce Trax let you look cute and get in touch with your wild side!
The shoes have new NB GRIP technology with an aggressive, paw-like turf outsole to help you keep your footing and get the most out of your speed! They also use special cushioning to reduce impact so that your feet stay comfy all the way through your run.
Even celebs love them! New Moon's Chaske Spencer and 90210's AnnaLynne McCord were recently spotted with a pair.
If you want to take ... NIKE ID BESPOKE – $800 CUSTOM SNEAKERS!
09 Jan
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Nike iD has been around for a while now, and with every major brand offering a custom sneaker program in 2009, they clearly felt the pressure to up the ante. Available only from the New York Mercer St Nike store, iD Bespoke definitely raises the bar, and then some. As the name suggests, it's a much more personal service, with the well educated Nike iD staff discussing your iDeas and starting with loose sketches, before working through 82 different colours and materials til the end result is tantalisingly revealed. There's no hurried computer simulation at any point and the possibilities, ... Top 25 Coolest Sneaker Designs of 2009
05 Jan
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Bloomberg BusinessWeek's got more kicks than a Bruce Lee flick—sneakers that is. For more than a century, athletic shoes have been basically the same. Yet every year, such companies as Nike and adidas produce thousands more designs. We teamed up with Sneaker Freaker, one of the world's foremost shoe magazines, to bring you the top 25 sneakers of 2009.
Nike Air Yeezy
Riding a tidal wave of hype, Kanye West's signature kicks were the most sought-after sneakers of the year. Love 'em or hate 'em—and many shoe lovers did both—no look back on 2009 could ... Adidas Leaps from Hot Sneakers to Warm Jackets
02 Jan
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Adidas has long been one of the world's premier brands in fashion sport shoes. Now the German sporting-goods company plans to begin selling high-end mountaineering jackets next year, muscling in on North Face's turf as outdoor gear grows faster than traditional sporting goods.
Adidas is setting a lofty goal for itself, too. It wants to become a leading brand for so-called performance-sports gear by 2015, says Rolf Reinschmidt, head of the global outdoor division.
Sales of outdoor gear will rise about 0.7% in Europe this year, outperforming the declining sporting-goods market, according to industry body European ...
