18 Mar
March signals the start of spring, and for Reebok the start of their expensive television advertising campaign aimed at bringing their new Reebok EasyTone trainers into the homes of millions of British viewers. Footwear suppliers such as FitnesFootwear.com are expecting a huge new fitness sensation for 2010.
13 Mar
When adidas bought Reebok for $3.8 billion in 2005, it was thought that the merger would allow adidas to challenge Nike. It didn't happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but didn’t really have any proprietary assets.
Four and half years later, the key -– adidas has discovered –- is to grow market share by developing new, innovative products.
In today's fourth quarter release, adidas said that Reebok sales in North America were up positively (4 percent) for the first time since the acquisition.
05 Mar
The cleats can actually extend in response to soggy ground conditions. Here's how they work.
At a big, blow-out event in London last week, Nike unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial Superfly Vapor II football boot (or "soccer shoe," to Americans). Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction technology," which allows the pegs of the cleats to actively adjust to turf conditions. Say what? How's that happen?
02 Mar
Waste not, want this. The shoe of choice for FC cover dude, two-time league MVP and eco-aware entrepreneur Steve Nash, the Trash Talk is made of scrap materials from its manufacturing process. It’s part of Nike’s Considered Design, which focuses on developing sustainable practices, such as low-toxin rubber. Nike shares these solutions with other companies through GreenXchange, a new open-source Web marketplace it co-founded with Best Buy, Yahoo, and others.
23 Feb
People tend to view running as a "green" sport because it is light on equipment and doesn't usually require the use of a car to get you somewhere. It's true that running has a lot going for it, however, the apparel that runners use can take a very big toll on the environment. According to a 2008 study by Runner's World, the average runner goes through three pairs of shoes each year, which translates to 430 lbs of CO2 used in manufacturing and shipping. What's worse is that the materials used in running shoes can take up to a thousand ...
22 Feb
A regular fixture on the runways of New York, Australian designer Kit Willow made a stunning return for Autumn/Winter 2010, supported by long-term partner ghd and hair director Sophie Roberts.
Willow's latest collection, Eclipse, received overwhelming praise, using the natural curves of the body as a canvas with fabrics working like a second skin to highlight a perfect eclipse of the feminine form.
"Kit is wonderful to work with because she is a true collaborator," said ghd Hair Director, Sophie Roberts, who created an effortless style inspired by the beautiful collection.
"The inspiration behind this look really comes from the woman who wears ...
09 Feb
The weather may be cold, but that doesn't mean you can't look hot when you workout! These cheetah-inspired NB Fierce Trax let you look cute and get in touch with your wild side!
The shoes have new NB GRIP technology with an aggressive, paw-like turf outsole to help you keep your footing and get the most out of your speed! They also use special cushioning to reduce impact so that your feet stay comfy all the way through your run.
Even celebs love them! New Moon's Chaske Spencer and 90210's AnnaLynne McCord were recently spotted with a pair.
If you want to take ...
