Posts Tagged ‘Adidas’
Adidas Leaps from Hot Sneakers to Warm Jackets
02 Jan
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Adidas has long been one of the world's premier brands in fashion sport shoes. Now the German sporting-goods company plans to begin selling high-end mountaineering jackets next year, muscling in on North Face's turf as outdoor gear grows faster than traditional sporting goods.
Adidas is setting a lofty goal for itself, too. It wants to become a leading brand for so-called performance-sports gear by 2015, says Rolf Reinschmidt, head of the global outdoor division.
Sales of outdoor gear will rise about 0.7% in Europe this year, outperforming the declining sporting-goods market, according to industry body European ...
Adidas and Star Wars Form an Imperial Shoe Force
21 Dec
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Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the results of this year's collaboration are much more promising (read: nerdy) than the last. Take a look at the power of the Dark Side preview photos:
In these Vader-branded kicks, you’ll be ready to rush in against any foe. Wear them too long, and the odor becomes more powerful than you could possibly ... Adidas Def Jam Forum
16 Sep
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To celebrate Def Jam’s 25th anniversary, the hip-hop icon and Adidas collaborated to come up with Def Jam’s signature series. Def Jam’s own Forum is made of metallic leather upper and man-materials with a velco ankle closure. A blended design of signature Forum Mid and Stan Smith II, the side heel panel features Def Jam logo while the words “AD.BO.DJ.25″ are embossed on the side ankle.
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